We all know TLDR - too long didn't read. Add TLDH - too long didn't hear and the real killer TLDU - too long didn't understand.
People in tech and innovation live and breathe the product. So often they fall into the traps of overexplaining, being complex and far too wordy.
In a world of information overload ( or infobesity or infoxication )you have to decide on your messaging. Think about this:
What you are bringing to your customers
Why they need it
An easy, catchy, way to say it
This is important even if is this is the most complex technology in the world.
Keep it Simple, Successful.
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